Of all the periodic table apps, there is only one which Stephen Fry described as “Alone worth the price of an iPad!”. The Elements: A Visual Exploration is not just a reference app, it is a rich and engaging love story of the periodic table, told in words and pictures, and allowing you to experience the beauty and fascination of the building blocks of our universe in a way you've never seen before.

The Elements is based on the internationally best-selling hard cover edition of The Elements by Theodore Gray, Popular Science Magazine’s Gray Matter columnist. But it goes way beyond what is possible on paper.

You start off at a living periodic table where every element is shown with a smoothly rotating sample. To read about tin, tap the tin soldier. To read about gold, tap the gold nugget. Immediately you see the sample filling nearly the entire screen, photographed to razor sharpness and rotating around a complete circle in front of your eyes. Beside that is a column of facts and figures, each of which can be tapped to bring up rich detail and current information through the embedded Wolfram|Alpha computational knowledge engine.

Go to each element's second page and you find a fascinating story about the element, surrounded by carefully photographed objects representing it. Every one of these objects, well over 500 in total, is a freely rotatable, live object that you can examine from all sides and pinch zoom to see in unprecedented detail.

Touch the element name at the top of the page and you can see that element’s name in over a dozen different languages. Choose one and you’ll find that the entire book, stories, captions and all, switches to that language: The Elements includes both the full English original text and over a dozen full translations.

Pinch-zoom or tap any object to bring it up full screen, where you can split into a pair of stereo 3D images. Using inexpensive 3D glasses you can see all 500 objects pop off the screen in 3D, and you can spin the objects, in 3D, with the touch of a finger. You can’t get much more virtually real than that.

If you had a bad experience with chem class in school, this book is the antidote. If you or someone you know is afraid chemistry will be their most boring subject, this book will show them that there’s a lot more to the periodic table than a bunch of numbers and letters.

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Reviews:

“The iPad's splendor and power may be best shown by The Elements... it’s not like any ebook you’ve seen. The periodic table of elements comes to life.”
– USA Today

“It's dazzling—it makes science feel like magic in your hands.”
– Xeni Jardin, Boing Boing

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The full set of features includes:

• More than 500 stunningly photographed, high resolution, rotatable objects
• Detailed and current information from Wolfram|Alpha
• Beautifully composed pages for every Element in the periodic table
• Fun stories and fascinating facts
• All objects pinch-zoom with amazing detail and rotate in 3D
• Engaging introduction explaining the structure of the periodic table
• Fully translated into more than a dozen languages

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About the author:

Theodore Gray is a best-selling author and writer of Popular Science Magazine’s Gray Matter column since 2003.

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Praise for the Hardcover Edition:

“This glorious book is more than just a guide to the elements; it will fundamentally deepen your appreciation of the substances that make up our world.”
– Oliver Sacks, Author of Awakenings and Uncle Tungsten

“This is the element book that in style and content outshines all element books! The photographs are fantastic in their mod layout on black. In the accompanying short texts, in a few choice words, Gray sketches utility, delves into history, and isn’t afraid to make sharp comments about the world. My reaction: elemental delight.”
– Roald Hoffmann, writer and winner of the Nobel Prize for Chemistry

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